12/29/2023 0 Comments Examples of newsletters for pr writing![]() They will make sure any content created represents their brand and that a quote accurately reflects their message. In PR, your clients – whether internal or external – are your editors. With journalism it’s very simple – you write something and send it to editors who may make changes before finalizing it. This especially holds true for bylined articles, when we “assume the role” of a client executive and write a piece that promotes their point of view. ![]() In PR, we adopt the voice of our clients. Journalists use their own voice, and it’s typically a neutral one, though it depends on the outlet. Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. One of the main ways PR writing differs from news journalism is that PR writing is more varied. What kinds of things do you write? And whose voice do you use? The initial press release offers only the basics, while the reporting fleshes out a story with real context, both pro and con. It’s also largely positive but includes criticisms. The Apple announcement is fairly detailed, but the Verge story incorporates questions, speculates about Apple’s motivations, and offers more detail and quotes gained through follow-up work. One way to do that is to look at press releases and compare them to news articles that follow the releases to get a sense of the difference.įor example, compare Apple’s official press release announcing an expansion of its self-service repair with coverage of the announcement on The Verge. In fact, in PR, writers will often create quotes that they attribute to client executives (who then approve them, of course.) So someone with a journalism background will need to make that adjustment. Often you’ll see press releases that proclaim a company is “proud to announce” something, which is a big no-no in journalism unless it’s in a quote. In PR, there is room to be more subjective, adopting the client’s voice to promote their brand or products. Often you’ll get quotes to support it, but all you’re doing is giving them straight to the people. Here are some ways in which writing for PR differs from being a journalist, how to make it work.įor the most part, journalistic writing is straightforward. People who enter PR from other backgrounds need to adapt quickly. Once in PR I quickly learned that, while similar in some aspects, writing for PR and writing for journalism is also very different. ![]() Whether it was through classes, writing for the school newspaper, or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. I was a journalism major, so most of my writing experience in college had a reporting angle. More specifically, I wanted to be a sportswriter. ![]() I had the opportunity to write in a lighter style for for the Peninsula Humane Society’s newsletter, Animal Talk.0 Writing For Journalism And Writing For PR: How They Differįun fact about me: before getting into PR, I wanted to be a reporter. I had been very involved with the club and served on the club’s Board of Directors as well as its Treasurer and Secretary. The San Francisco Bay Area Publicity Club asked me to write an article on pitching corporate tie-ins to charities and not-for-profits/non-profits for their membership newsletter, FYI. I was Managing Editor and wrote most of the articles for Medical Staff News, a quarterly publication of Children’s Hospital Oakland. Not only did I write about the news coverage of the hospital, but I handled the vast majority of it as well in my role as Media Relations Manager. In the following issue, I wrote a piece on the huge increase in media coverage Children’s experienced in 1997. I was a contributing writer for Update, a bi-weekly publication for the Children’s Hospital Oakland community. UCSF Stanford Connections p2 Nurse First Aid Book UCSF Stanford Connections Nurse First Aid Book I covered the pediatric beat for UCSF Stanford Health Care’s employee newsletter, Connections. The article appeared in the National Association of Children’s Hospital and Related Institutions (NACHRI) newsletter, Hospitals Today. I wrote “Universal Screening Detects Early Hearing Problems” on the Universal Newborn Hearing Screening programs at Lucile Packard Children’s Hospital and UCSF. PDF format (which is a bit easier to read but may take a little while to download) or you can simply read the. (For more writing samples, please click on my website sections titled Newspaper Column, Intranet Writing or PR Writing.) I have included two formats here: The links, once clicked, will display the articles in. These samples will give you some idea of the range in my writing style. Here are examples of my writing for newsletters at UCSF Stanford Health Care/Lucile Packard Children’s Services, Children’s Hospital Oakland, the San Francisco Bay Area Publicity Club and the Peninsula Humane Society.
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